There is a difference between a logo, identity and a brand. Many times they are often confused with one another, besides the drastic difference in price, there are very clear and precise differences. This is what you will need to know.
•is the representation of the organization in its simplest form
•is the emblem or mascot of the organization
•is the foremost element that triggers the feelings of consumers
•is critical for an organization to be recognizable
•is a trademark
•is the different physical elements of the company that work together and interact with customers
•the complete package of company materials: your logo, business cards, email signatures, websites, ads, your
employee uniforms, store layout design, package design, etc.
•is a concept, not a concrete object
•is the foundation of your entire marketing framework
•is the emotional and psychological relationship between a company and consumers
•what people think and feel when they experience your company (their gut feeling, actually it's the limbic
system-it's all science, baby!)
Creating An Image For Superior Identification
1.) Early branding is key to business success.
Early branding is key to successful businesses. It is the quickest way to show what it is that you do and what you can offer. A strong brand will be associated with your services and can be promoted through others. Too often start ups or small businesses set branding to the back burner which can lead to marketing issues down the road. Your brand will be your best investment.
2.) Building brands creates incredible value to companies.
Your brand needs to represent both you and your target market. It is very important to understand your target market while building your brand. This will help with identity confusion later in marketing your product or service. Colors, shapes, and text play a very specific role to your target market. Know your substrates...build a brand that will be easily visible where ever it is placed or printed.
3.) Your brand needs to equal promise.
Your brand is the promise you make to your customers and it must offer an optimal experience. A creative, strong, and balanced design can make all the difference.
4.) Branding is essential.
Branding is essential, it is how a company is percieved by its customers and the value you they place on your business. Without a brand there is no inherent value or promise necessary for growth.
Building your Brand the first order of business. Click here to get started.