Search Engine Optimization (SEO) is a technique used to increase a website’s visibility and traffic by increasing a website’s Alexa Ranking and SERP (Search Engine Results Page) Ranking. Now for most small businesses Alexa Ranking isn't as important as other items. But if you were looking for an investors your Alexa Ranking has a huge impact. Although most website are not visited by everyday users, you can optomize your SEO to hit your target market. Keywords, metatags, links, and sitemaps in your website will help users find you with an organic search. I can not guarantee you will be on the front page of Google, but I can guarantee your site will be crawlable with the proper techniques.
Search Engine Optimization
Sitemaps are important by creating a directory for each page within your website. This directory contains the URL, catagories, tags, etc. And when a site map is submitted to search engines spiders crawl through the data and provide current and effective searches. A sitemap makes your website easily accessible through search engines.
2.) Meta Elements
Meta Elements are tags placed inside the code to help in the efficiency of search engines. Meta descriptions, meta keywords, meta titles, and title tags are very important for search engines to filter through thousands of web pages.
3.) Inbound Links
When a page is linked enough times to certain keyword(s) the search engine will associate that keyword with that website and it will be saved for future searches. This can also be done internally with keyword stemming by creating links to other pages within your website.
It is important to have relevant and engaging rich and readable content for the users. Algorithms are set up to see word to image ratio, common words, etc. Engaging content will be more appealing to search engines.