Point of Sale (POS) displays are designed to influence consumer behavior at the point of purchase with both creative structural and graphic design to maximize brand impact.
Items to consider when designing your POS display:
1.) Your Product
Know your product, the target market and how it will fit into the display, and how should this product be positioned.
Be aware of how many items you can fit into the display and how much counter space this display will cover.
3.) Impactful Design
This design should be driven towards impulse purchases. Use the correct colors to attract that type of consumer.