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Your packaging often is a consumer's first point-of-contact with your product, and possibly your brand. Smart packaging concepts combine both function and design to protect and convey a direct message to your target market.
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The Key to Packaging Design is Focusing on 3 Main Categories:
1.) Knowing your Brand Identity & Target Market
Building a creative design to attract the buyer will drive the success of the product.
2.) Design with Form & Function
Balance attractive design with product protection.
3.) Know Materials & Print Production
Building a budget conscious design and knowing the printing process.